The luxury sport fashion athletic renewed

Lining King to the south of France Cap Eden Roc Hotel, picture retro and elegant, parallel bars, horizontal bar, pommel horse gymnastics equipment in the Chanel 2012 spring and summer advertising without the fierce competition in the playground, the entire photo series in the overseas edition of “Elle” occupy no less than 10 models Fu Laiya Beatrice Erickson, Karl Lagerfeld selection Sasiqiya de Broughton and Joan Smalls Joining the photographed image of a gymnast to get with the string of pearls with the readers to open a visual joke, no flashy show off style, facing the sea, black, white and gray tone solidification slender limb movements.

Designers among the “players”

2012 spring and summer men’s week, the sharp cut of the modern “Playboy” and “athletes” were evenly divided. Clothing combinations of bird of paradise, opened the curtain of the Givenchy fashion show, sequined pants and skirt printed with tropical flowers from Hawaii and surfing the idea of ​​designer Kaldor Tisch into the gentleness of the men beauty. In contrast, Al Bartz, Albert Langwen focus on sports and military style combination of shaping the hometowns of soldiers look like: zip-front windbreaker made of parachute fabric, and looks like liquid metal micro- fiber robes and a short jacket, tie-dyed pants, shirts everywhere.

Favorite sport of the designer is not only so, De Laisi Van Noten, staged the first-class urban sportswear in the translucent chiffon waterproof raincoat heat sealing waterproof tape, reshaped unique microfiber silk jacket. Louis Vuitton unveiled until Kim Jones design, tailoring and sportswear was able to join hands together to build a blood red and pink scarves, shirts, blouses and sophisticated fabrics simple dress and silk suits. Unlike athletes on the T, Taichung, there is no champion, everyone is a winner.

At another level, luxury sportswear is also a geometric pattern and hit the color of communicators, which largely benefit from the trend of breaking the color barrier in the fashion industry in recent years, fashion designer from the founding fathers of the non-figurative paintings he Aye Mondrian there to learn the art inspired by Christopher Wray this gorgeous coat or Alexander Wang dress to by the diving suit, have been improved processing, just as the Browns, the procurement director Ruth Shui described by Berg, the women do not want to become a racer from track and field ran out of the movement of the details of the spring clothing showing a softening of approach, in stark contrast to building lines and soft contours.

Luxury sport “school”

For several quarters, the luxury sporty fashion industry to talk about, like the British Olympic year in full swing, the spirit of sport is sprinted landing a variety of fashionable types. adidas by Stella McCartney Adidas with internationally renowned fashion designer Stella McCartney product line of cross-border cooperation, was founded in February 2005, co-operation models in recent years by virtue of personality design concepts and professional sports functional tight encirclement. Stella McCartney, describe the cooperation style: “The new series is even more vigor, colors are brighter the light-weight design sportswear easy to carry, so that people can at any time with the inscription to experience their favorite sport is worth mentioning is that the combination of new surf clothing, about a surfing theme of the propaganda story, to encourage women to participate in surfing, enjoying the fun of marine and outdoor sports. “complementary surf clothing and beach pants, and other representative the new vivid interpretation of the traditional definition of this series continues to break the outline of sportswear and innovation of the brand concept. “Adidas training in public relations official said.

Comes to sports fashion, not only diving, surfing and other designers to study the dynamic adventure sports achievements of the Romance of the table. Watch when the real power was used to calculate the location of the ship in the ocean, also accompanied by the pilot or polar explorers to participate in the adventure, and thus also the line of sight toward the conquest of space, when the Russian Soyuz (Soyouz) spaceship slowly descended on the Kazakhstan steppe, the El Primero Zenith high vibration frequency of 1/10 seconds, jumping seconds chronograph along with the spacecraft successfully landed, ending 159 days of a trip into space. “The watch is equipped with the internal development of the El Primero movement, is the world’s first second swing 10 times the self-winding high frequency vibration movement in 1969, the year the first human landing on the moon, Genelec invented this movement represents the most sophisticated series of machinery ‘watch engine’, the movement every 1/10 second swing time, each beat are clearly visible. “Zenith brand official said.

Mt cycling heat

Similarly, the sports world did not stop the pursuit of fashion, cycling, and peripheral products are gradually developed, “luxury” this is no longer a monetary value, but to re-examine the spiritual level of the rider and comprehensive care.

Mentioned riding, if we can only mention a literary work must be Mt. Prior to publication of the Mt riding enthusiasts Zhiqiang, never thought so deeply touched for the ride, “When I read in one breath, he was full of plot and the hero talking to their own stories in narrative form touched. ‘Trust and suspicion’, a swinging begun to write the most important journey in life, the hero of fear of failure, but also unwilling to even think we should see how to give in before the failure. “This record of which lasted two -month journey vivid and colorful, breathtaking, despair, touched, fear for the Freelander, which is not only a physical travel, but also a spiritual travel.

So after the ordeal adventure that not everyone has the courage to experience, for most people, I am afraid the story of the birth of the sub-brand of the Shanghai Forever Bicycle permanent C has a sense of intimacy: “When I was taking advantage of the nap to steal riding father two eight bars, in the road severely wrestling scene, you forgot? followed his brother to go to the playground to school car was secretly let go from the back seat, crooked line scenario, you forgot? hatchback with school bags, all the way to the bell adventure through the streets to and from school the scene, did you forget? so many memories that everyone has a bicycle years! the face of today’s crowded and chaotic city traffic and the environment, cycling lifestyle urgent need wake up! “So, they settle down,” for all, all young, all freedom-loving, healthy, unfettered young people “and produce a sense of design cycles and accessories.

In fact, in life, many with fun and cycling, cycling raincoat has a full skirt to keep the leg does not rain, and a removable cap to ensure that the head rotation. Rapha launch this year’s most anticipated cycling shoes, the United Kingdom cycling peripheral brand to work with luxury brands, bicycle bags and other accessories produced the most advanced leather material, soft soles is more characteristic of the new cycling shoes can be regulated perfect fit for foot and lined with more moisture wicking.

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Liquor luxury consumer collection of two thankless

The just-concluded 2012 Spring National Sugar and Alcoholic Commodities Fair is still made impressive achievements, the current spring rum total commodity turnover amounted to 21.063 billion yuan, in which wine products turnover reached 12.96 billion yuan. Spring National Sugar and Alcoholic Commodities Fair in the past, high-end liquor is always very compelling, affect the consumer and collectors of the two populations of nerve.

The high-end liquor shine off even referred to is not a luxury

In the spring rum, high-end liquor Maotai, Wuliangye continue to shape the image of its high-end quality. In recent years, high-end liquor is frequently staged “price” of a scene, some consumers have consumer attention to the second and third tier brand body.

Guizhou Maotai plant since January 1, 2011 is appropriate increase the the Maitai ex-factory price, the average rate of increase of about 20%. This as the beginning of the high-end liquor in more than a year after the staged drama of the waves of price increases.

September and December last year, the same line brands Wuliangye and second-tier brands, Luzhou high-end brand of country 1573 raised ex-factory prices were raised more than Maotai. At this point, the three brands of high-grade liquor, the retail price of sale terminals broke through the thousand mark.

After the Spring Festival this year, 53-degree Flying Maotai a reversal of normal continuous price increases in the past, in some supermarkets, shopping malls, the price loose. This reporter has learned, some tobacco and alcohol line have been 53 degrees Maotai price down to about 1850 yuan, to this process, this wave of high-end liquor “skyrocketing” With ease, high-end liquor aura faded.

As the leader of the liquor industry, the Maotai already have the luxury features, 53 degrees flying Maotai price 10 times the 10 years between Hurricane, recently launched Collector’s Edition Maotai Jackie Chan wine is also approaching a million.

Second-tier brands to enhance the impression of force and actively into the luxury goods

Published in the rum 2011-2012 wine food industry market report 2011 third and fourth quarter, due to first-line liquor brand liquor prices, 200 yuan to 600 yuan, consumer groups, consumer turn to the second and third tier brands, so the first-line brand sales decline, substantial growth in sales of second and third tier brands. Swellfun, Fen, Jiannanchun sales than the same period increased by more than 25%.

The second-tier brands is not just hope that the results are limited to sales and enhance the brand image force exhausted mind. 330,000 yuan a bottle of liquor is the Luzhou surrender of the respondents, Luzhou’s high-end brand, “National 1573″ before the high profile launch of a product called “Triple 60″ 3 kg filled with new, the paragraph wine is positioned as top VIP luxury high-end liquor, refresh the record of the unit price of the high-end custom liquor.

Second-tier brands of liquor, a little less Luzhou Langjiu also not far behind with Maotai also located in the Maotai Langjiu directly launched Shexiang series, the first limited edition collection of wine named “year after year with fish net content is 3 pounds, 6 pounds, 9 pounds and 18 pounds, priced at 19,800 yuan, 48,000 yuan, 88,000 yuan and ten thousand yuan. It is reported that Langjiu has established more than 10 luxury outlets, put a “gets extra dry” look.

Consumption of liquor luxury of collection two thankless

The liquor business is rooted in the mass of the people, the liquor business is the focus on high-end brand to create the neglect of the liquor operations of the low-end consumer is putting the cart before the horse, this blindly wine price increase strategy eventually break the already fragile balance between supply and demand.

Investment boom in this once “crazy infinite collection of vintage liquor collection gradual cooling trend since the second half of last year, around Maotai special auction results, although active, but from the starting price to the final transaction price lower than the year before, a lot, which also indicates that the liquor speculators began to become more rational. Vintage wine auction prices down but also directly affect the price of liquor pawn, I learned from the pawn shops, liquor pawn to assess the price fell nearly 60% of this year.

The liquor collection of the heat reduction is an indisputable fact, and then the collection of the market itself is a reasonable supply and demand market. When the scarcity of the product to reduce the market price will be lower, and as a brand image force, the production process, collectible value far less than Wuliangye Maotai many second-tier brands, with great fanfare to launch high-end liquor in the consumer market a dead end, do not move more in the collection of circles to be seen, shooting their own feet.

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Brand: how to market “luxury”?

As the most attractive contemporary France premium brand, Hermes’s success lies in its innovative spirit. It is this spirit of encouragement, its description of various horse activities designed, paid tribute to its origins while Hermès has shaped a creative and timeless style. In China, many people may not know, Hermes is “sacred”? And this after nearly two centuries of wind and rain, as France culture one of the symbols of the Hermes, from France pop to the world and become a fashion brand for men, women and children around the world are willing to accept.

With respect to history and enthusiasm for the future, Hermès, with exquisite craft, the relentless pursuit of the arts, allied with time, creating a lot of fashion classic. 1837-made tack, 1879-made saddle, 1922 came out of silk scarves, handbags, made in 1937 mini Kelly bag, 1968, has become “fashionable” absolute endorsement.

September 8, 2007, Hermes at the Shanghai Art Museum one interpretation Naohide–”beautiful dreams” exhibition of silk scarves, silk-the Grand East-West cultural exchange event is Hermes into the China anniversary celebration of one of the important activities.

As an excellent reputation on the international luxury brand, Hermes with its unique brand of style, as well as a long history, became one of the world’s treasure of family brands. Telling about the past brand development process, from which we seem to be able to explore to the vitality of the Hermès brand essence.

Popular classics to “quality” win

This started to harness manufacturing group, after five generations to pass on and after hundreds of years, has remained a classic and high quality, now has become a fashionable person respected premium leather. Hermes in order to perfect quality by virtue of this, is into fashion in Europe, America and Asia territory, committed to become enduring treasures. And by virtue of its consistently uphold the spirit of traditional, luxury consumption in the Kingdom survived the fall.

In 1837, a man named diaili·AIMA, Homestead has lent his name to create “love Ma Shima workshop”, specially designed for the carriage the production of exquisite accessories. In 1879, son of aimeichali·AIMA fuye Shi main store moved to Hermès of Paris famous Fupao Avenue, 24th, thus successfully expanded the family business, brand gradually outside Paris to the international understanding and recognition in the field.

In 1900, Hermes offers its customers a special saddle bags with shoulder belt, its unique shape designed specifically for riding a saddle designed for carrying them. When the first world war broke out, Hermès brothers employed 70 per cent of professional saddle maker, for the France order leather Cavalry Division, mass production and the development of transport technology travel leather products also demand more vigorous. Because of custom leather products and technology stand out, so Hermes became France brand exclusive representative of technology products.

Hermès leather goods are made of limited-production, hand-made models in 1956, officially named. The main design is: slightly trapezoidal, double buckle design, attach a short semicircular handle, just like Moon; material includes advanced leather; size diversity, and as consumers grow, various designs and styles is also increased.

In the 1980 of the 20th century, the wind of fashion once dote on decoration, Hermes was named by Princess Grace of Monaco Grace Kelly Hermes “Kelly bag” speedy development. During this period, Hermes other bright leather color, feel comfortable opening decimillimetre shawl, dazzling jewelry and silk ballet slippers are also ladies of all ages. Men’s supplies, Hermès launched a fine-lined leather jacket, GABARDINE casual wear, dynamic pattern of sports coats, fancy silk tie.

Hermès in all products, the most famous and most popular is superb silk scarves. Since 1937 to commemorate 100 years of shop to celebrate since the launch the first silk scarf, Hermes silk scarf has been first choice for many upper-class men’s gifts ladies gifts. Hermes silk scarf gorgeous texture, thin vertical stripes. United Kingdom stamp of Queen Elizabeth on the silk scarf, is the masterpiece of Hermès.

Hermès fashion publication, but not to the public interest. Until 2004, the fashion darling of Jean Paul Gaultier surgeon, sexy and unique style innovation, Hermes has again become the global brand of the most media attention. Stretch leather and silk scarf dress, and reversed to promote sales of leather accessories. Hermès produced are adhering to the brand has been upheld by every craft style, has a strict quality assurance. Production process of its products to first-class performance combined with simple and elegant, durable and practical, not only as a symbol of status and become something never out of fashion.

Get all products to sophisticated beauty, impeccable, is Hermes’s goal, no wonder some people of Hermès products for deep, high quality, content-rich, exquisite works of art. The art, by its spread to more than 30 countries and regions in the world’s 186 stores, 56 retail counter, into the fast pace of modern life, let the world return to the embrace of the elegant. In order to maintain consistent style and image, Hermès stores and counters for all product design in France complete, even the display cabinet are in France original order, then by air to, expectations keep the insistence is on a century of tradition.

Constant innovation in the strategy

As the most attractive contemporary France premium brand, Hermes’s success is its unique creative philosophy.

Since March 2006, an official from the Hermès family fifth generation leaders rang·luyi·dumai took over the CEO since the scepter of the century-old shop, no matter where it goes, patelike·tuoma is “fashion” Chase “focus”. The last 170 years CEO of origin by non-family members for the first time, alone “in charge” in the 18 months since the Hermès.

Patelike·tuoma shares of companies listed on the Paris stock exchange, which pushed 44%, rise above all, Hermes 2007 earnings up to 38 times, surpassing the industry average 25 times earnings, and the world’s largest luxury goods group LVMH (LVMH) but 20 times forward earnings.

However, Hermes still at their own pace, total Group revenues of 1.515 billion euros last year, compared to the previous years growth 6.1%. And there is not much change within the company, from patelike·tuoma and no more than two members of the sixth-generation family respectively replaced the former head of the business operatio Continue reading

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Hermès brand leather luxury goods giant setback for China market

France luxury goods manufacturer Hermès attempts which originated in mainland China for the first time “up and down” brand, experience upon not agreeing and consecutive 4-year losses, top of back into the Paris open. Playing in the local “Chinese style” it is difficult to rise, and in the European market, perhaps much easier.

Hermes has announced, in Paris, France at the end of the year sevre Street opened a “up and down” brand stores, close to the main brand Hermes flagship store in the world, is expected to store about 80 square meters.

“Up and down” brand positioning for the Chinese traditional handicraft goods, on its official website, display of antique mahogany chairs, traditional bamboo seats, thin slab bowls, hand woven cashmere garments and jade and agate. All elements are has nothing to do with the Hermès brand have a common border. Instead of two is just traditional arts and crafts.

“Up and down” brand was founded in 2008, open a store in Shanghai in 2010. Hermes Group had previously said the opening 19 stores in China. However, since opening nearly 1.5 years, “up and down” brand is still at a loss.

In this regard, Hermès CEO PatrickThomas said the Hermes Group considered “up and down” brand to operate as a long-term project.

However, people in the industry think, “up and down” brand in too much emphasis on traditional Chinese cultural symbol, but for the Hermès brand, in this area, there is no too much advantage. And Hermes in France operated traditional arts and crafts leather products different, Chinese traditional processes and products such as cotton cloth, pottery, woven b Continue reading

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Chinese luxury consumer market exposure increasing importance of foreign brands together

In the past year, about 2.6 square kilometers Beijing opened three new shopping centers, and the first four opened right away, all the shopping center is full of luxury brand stores. See, people might think that shortly after the Louis Vuitton and Salvatore Ferragamo store will be like a bank branch or the same as McDonald’s restaurants everywhere in Beijing.

However, the facts may be about to change. According to a new study shows that while in 2011 China’s luxury goods sales performance is a good year, but luxury brands are becoming more cautious, because in the past few years, China’s growth is too rapid a luxury.

U.S. consulting firm Bain in his recent report on China’s luxury market that: “Some luxury brands are doing the prudent decision to slow the speed of its expansion in China, and more focus on store sales increase.” Shell Well the company’s management consultant, said the growth rate gradually slowed in the fourth quarter of last year, and described the luxury goods company executives this year only “cautiously optimistic” because they “can not be predicted too far.”

According to Bain & Comp Continue reading

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Luxury goods industry, the army can not break the rules of the seven

Melbourne Business School is currently an associate professor of marketing, Mark has agreed to the “commercial society without rules”, but in the mysterious land of luxury, luxury brand management is also different from the general brand management, Mark said: “The luxury goods industry in the seven military regulations is not broken, they are four or five hundred years ago, whether in or forty-five hundred years all have practical significance. ”

Army Regulation one: “Remember your roots.” Comes to brand management, professors and entrepreneurs have always thought that brand building brand equity, differentiation, Lenovo and other customers. “But these do not apply to luxury goods,” Mark said, “luxury brand has a long history, the root is the history of the lineage. In order to move forward, we must first look back.”

Army regulations of the two: “Know your DNA”. Mark Analysis: “DNA determines the behavior of the luxury brand.” “Tap the brand’s DNA is a need to be pragmatic process, to go back to the invention, the invention of time and founder of the body. And luxury brands to follow the DNA, luxury brands must the customer can not hope to do it the way you want to be, or you have bad luck of. “Mark said.

Army regulations three: “Brand is not just LOGO”. “LOGO can play a brand like magic, some luxury brands, has done the worst part is the ads a waste of money, make some so that we do not see what brand of advertising, Hermes has done this very successful, and LOGO elements of the ad echoes the brand’s genes passed out, “Mark said,” LOGO can pass between the past and the future of the brand’s heritage, and the freshness of the times. ”

Army regulations of the four: “embodies the new.” Many luxury brands have a long history of 100 years, but how grandparents in that generation of c Continue reading

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France Champs Elysees luxury shops unsatisfactory attitude

Although the Paris Champs Elysees known as the world’s most beautiful streets, but according to a recent survey, Hong streets of shops restaurants with the services provided by the glossy appearance of a certain gap, is not satisfactory .

The survey will be the world’s busiest and most prosperous thirty Avenue made ​​a ranking of the attitude of the passengers, ranking criteria for the appearance of the street of shops, service, atmosphere and harmonious street level. Ninety investigators posing as passengers, the “secret” visit thirty Avenue on more than Continue reading

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Luxury Web sites have closed down, supply real to the enemy into a bottleneck

Tens of thousands of computing the beat was already discounted luxury overnight, half of the amount, such preferential certainly impressive, so overwhelming in recent years hit luxury goods website. However, in the year-end shopping season when the illusion of prosperity and luxury website has been torn – Following one of the top ten luxury site was blasting huha net “wages 90% of staff had resigned infighting”, the NetEase NetEase’s web site is still luxury goods will be closed tomorrow. Insiders said the luxury online shopping despite the price advantage, but the supply reliability, the lack of sales, etc., become a stumbling block.

Welcome influx of luxury goods site closed

Recently, the reporter from the NetEase websites still see a closed product announcement, which said that due to business restructuring, NetEase product will still shut down this month, 31, 24, and then stop the service. However, return for ending January 15, 2012. It is reported that NetEase is still close to the formal launch of products from less than one year. In fact, before this, the problem has been exposed luxury site. Recently, one of the top ten luxury websites network to be explosive huha “90% of employees wages infighting has resigned,” the company explained that this has replaced CEO and restructuring.

However, in the first half, these luxury sites with “the Chinese luxury goods market has great potential,” the atmosphere also gave rise to the financing boom, blink of an eye has been silenced. Reporters on the Internet search found several professional luxury domestic sales of existing sites, including still products, share and Fifth Avenue, the only goods. Serves network and other integrated online store, also opened a luxury channel, even Jingdong, Sina Continue reading

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China will usher in era of sync with the price of luxury

To meet the growing Chinese consumer demand for imported luxury goods, the Chinese authorities have begun to take a variety of ways to address this problem. Chinese synchronized with the price of the coming era of luxury.

The current price of imported luxury goods in China than in Europe generally higher than 30 percent, and some brands in the Chinese market price even higher than the European market more than doubled, restricted Chinese imports of luxury goods and trade upgrade.

26 Ministry of Commerce announced on its website from Italy, France, Spain, United States, Britain and other countries in international commodity center information. The center will launch a famous commodity distribution model, and provinces in China, direct laying GBF famous square, designed to address the import of luxury goods in China’s domestic price too high. China’s domestic consumers do not have to take the next door, you can buy with the European Synchrotron, with the price of high-end imports.

As a result, national merchandise center will Continue reading

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Why sell expensive luxury goods in China

China’s luxury goods accounted for 25% of the global market, more than the U.S. as the world’s second largest consumer of luxury goods. And a number of agencies report predicts that, at the latest by 2015, China will become the world’s largest luxury goods market. At the same time, Chinese consumers to buy luxury goods abroad, but several times the amount in the domestic, the loss of billions of dollars overseas each year, also set a world first. Why do so many people interested in buying luxury goods overseas? Why so expensive luxury goods in China to sell?

Worked in overseas luxury goods group Bensonsung said the price of high-end brand in China is very strong, but the price abroad is much more to offer. Perennial in the United States Bensonsung, these high-end brands every year in London, Milan, Paris, New York and other cities held two to three times sale price to a staggering low of 1 to 2 fold. Generally in the domestic sales of the big end of the year will give employees a 1 ~ 2 fold benefit price, and will not take the purchase.

Others are not so lucky. Nine were consulting management explanation Shao Ligang, general manager in China, as imports of high-end luxury consumer goods, according to the different categories of goods, generally required to pay 6.5% to 18% import duty, value added tax of 17% and 30% of the consumption tax. Where: import duties = CIF (Cost, Insurance, Freight, Cost, Insurance and Freight) price × import tariff rates; VAT = (CIF value + customs duty) × 17%; consumption tax = [(CIF value + customs duty) ÷ ( 1 - consumption tax rate)] × … and the consumption tax rate, the import duty is not a simple additive relationship. For example: a luxury of the CIF price of U.S. $ 400 (U.S. $ 1 = 6.4 yuan), the import tariff rate of 15% VAT rate of 17%, 30% consumption tax rate, then calculate the results -

CIF price: 400 $ × 6.4RMB = 2560RMB

Import tariffs: 2560RMB × 15% = 384RMB

VAT: (2560RMB +384 RMB) × 17% = 500RMB (rounded)

Consumption tax: [(2560RMB +384 RMB) ÷ (1-30%)] × 30% = 1261RMB (rounded)

In other words, goods CIF pri Continue reading

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